“I look to Mixpanel for quantitative evidence of where we need to improve the user experience so people can truly express themselves on our platform,” Danny says. Other ways Mixpanel helps them understand are KPIs like average session length per user or cohorts of users, frequency of messages sent every day/week/month, the time it takes for a user to open the app and send their first message, etc. It empowers us all to make more informed decisions, and simply move so much faster,” says Oz. “Mixpanel helps us all answer questions quickly so we understand user behavior and identify trends. Sampling billions of user events on the messaging platform and analyzing those events and properties through Mixpanel, Viber can make product decisions that improve the UX so people spend more time in-app, make and receive more calls, and send and receive more frequent messages within the platform. With Mixpanel, we get the answers we need to execute on our vision,” says Oz Radiano, Senior Product Manager. “Viber needed a tool for product managers to make quick and smart decisions. With Mixpanel’s Core Reports and JQL, the team samples user behavior data from their billions of tracked events, initially sent through a data pipeline run on Amazon Web Services. To understand what makes Viber more fun for its users, the team wanted accurate data to get a holistic understanding of messaging patterns and how they could potentially change the product to move the needle of their most important business drivers-increasing engagement and improving retention. “I want to create products that help people make more meaningful connections.” Goals “What keeps users coming back to Viber is the fact that it’s a fun and seamless product that keeps them feeling connected with their loved ones and favorite brands,” says Danny Odes, Mobile Product Manager at Viber.
Viber’s blended business model consists of both in-app purchases and traditional and native advertising where brands partner with the platform to serve ads, host community group chats, launch promotional stickers, eCommerce integrations, and more.
With the rise of social media and staying connected through apps, Viber is a leader in this digital paradigm shift, connecting over one billion registered users with their friends, family, and community members throughout the world. Viber is the cross-platform instant messaging and voice over IP (VoIP) application, operated by Rakuten.
0 kommentar(er)
